Monthly Archives: February 2018

Marketing a small business

What if I can not sell my product

Your plan looked super good on paper but it is not working in real life..so what is the problem?
 You!

  • Harsh words but the truth. Take a deep breath and sit yourself down with a pen and paper and start thinking. Very important: do not brainstorm with yourself..if you don’t know the answer, your alter ego won’t either. Here’s what you do:1. Pretend you are the customer and answer this question honestly: would you buy this product ?
  • If the answer is NO..then write down why not.
  • If the answer is YES then you have to take a good look at
    * the packaging
    * the look and feel
    * your competition
    * What makes your product unique
    * Does the client understand the concept
    *Where do you sell
    * Who sells in on your behalf?
    * Is the people selling your product competent and do they know enough about your product?
    *Are you following your marketing plan?
    The AH Ha moment will only come with lots of effort and research.Don’t give up..help is everywhere. Remember working implies 8 hours a day and if you are working for yourself add a few extra hours.
  • Be out there:
    * place your visite cards everywhere
    * use every social media tool. But be different to your competition.
    * Again, work with your unique selling point and focus on after sales.
    * Follow up on your clients.
    * Attend meetings where you could meet people who could be valuable to your business.
    * BE ASSERTIVE..if you do not believe in your product..why should a client?
  • Be the CEO of your business
    Do not keep yourself so busy with the daily chores that you do not have  enough time to do the CEO work.
  • Enjoy!!
    Your business is probably something you dreamt about for years..remember it takes 3 years only 1000 days. Do not give uprustic charm

 

 

 

 

 

I am going to try this myself and will repot back in a month. Maybe I could then afford to have  breakfast on the lovely balcony of 29 Rue l’Epic, Montmartre.

#Small Business etiquette

Etiquette

What is that? In a modern society where anything goes…is it still necessary to take care of the way you conduct your business? If you don’t care then just save yourself the effort and close up shop. These are harsh words but the truth.

Some pointers on good business etiquette:

  • Do not bring your personal problems into your workspace
  • Remember that aftersales service is more important than anything else. A satisfied customer will spread the word!
  • Listen carefully to your client’s needs and make sure you clearly understand their needs
  • Be on time..if not let the customer know that you will arrive shortly.
  • Your customer pays your salary
  • Make sure your staff has the correct attitude and is well informed.
  • Do not make promises you cannot keep.
  • Your packaging should be awesome and not hush-hush
  • Follow up with a email or sms to make sure the customer is satisfied.

Happy days will be ahead if you consider your business as one which you yourself respects and adore.

Guest room

heart shaped plant container